Apple’s strategic pivot: A quarter of world’s iPhones to be made in India – Times of India

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Apple’s Strategic Pivot: A Quarter of World’s iPhones to be Made in India

In a significant move, technology giant Apple has announced its strategic pivot by planning to manufacture a quarter of its iPhones in India. This decisive step comes as part of Apple’s efforts to diversify its production lines away from China and tap into the growing Indian market.

Boosting Local Manufacturing

With India emerging as a crucial market for smartphones, Apple aims to expand its foothold and cater to the increasing demand for iPhones. By manufacturing a quarter of the world’s iPhones in India, Apple intends to capitalize on the country’s large consumer base and the potential for future growth. This shift towards local manufacturing aligns with the Indian government’s “Make in India” initiative, which seeks to boost domestic manufacturing and create job opportunities.

Benefits of Local Manufacturing

By producing iPhones in India, Apple can enjoy several advantages. Firstly, it can save on import duties, making iPhones more affordable for Indian consumers. Additionally, local manufacturing reduces logistical complexities and shipping times, allowing Apple to swiftly deliver its latest products to Indian customers. Moreover, establishing a robust manufacturing ecosystem in India could potentially lead to lower production costs, benefiting Apple in the long run.

Expanding Production Facilities

Apple has already partnered with multiple manufacturers in India, including Foxconn and Wistron, to produce earlier models like the iPhone SE, iPhone 6s, and iPhone 7. Now, as it aims to increase its production capacity in India, Apple plans to assemble its latest models, such as the iPhone 12, in the country. This strategic pivot marks a shift in Apple’s supply chain, reducing its dependency on China for the production of iPhones.

Boost to Indian Economy

Apple’s increased investments in local manufacturing will undoubtedly provide a significant boost to the Indian economy. The expansion of production facilities will create job opportunities for a large number of Indians, fueling economic growth and contributing to the country’s development. Moreover, the manufacturing ecosystem will attract ancillary industries, leading to further employment generation and technological advancements.

Enhancing Relations with India

Apple’s decision to produce a quarter of the world’s iPhones in India not only signifies its business acumen but also strengthens diplomatic ties between the tech giant and the Indian government. This move showcases Apple’s commitment to the Indian market, which has the potential to become a major revenue driver for the company. The increased investment in manufacturing facilities demonstrates Apple’s long-term vision and confidence in India’s market potential.


Apple’s strategic pivot to manufacture a quarter of its iPhones in India highlights the company’s determination to expand its presence in one of the world’s fastest-growing markets. By capitalizing on India’s market potential, Apple aims to reduce its reliance on China while benefiting from local manufacturing advantages. With this move, Apple takes a bold step towards diversifying its supply chain and cementing its position in India’s economy and technology sector.

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