FTC suggests new rules to shift parents’ burden of protecting kids to websites

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FTC Suggests New Rules to Shift Parents’ Burden of Protecting Kids to Websites

The Federal Trade Commission (FTC) has proposed new regulations that aim to shift the responsibility of protecting children online from parents to websites. The rules advocate for stricter guidelines on data collection and advertising practices that specifically target children. With the increasing influence of technology on young minds, the FTC believes it is imperative to create a safer online environment for kids.

Stricter Guidelines to Safeguard Children

Under the proposed rules, websites would be required to implement more robust measures to protect the privacy of children. This includes obtaining explicit parental consent before collecting personal information from children under the age of 13. Websites would also need to ensure that any data collected from minors is securely stored and protected from unauthorized access.

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Moreover, websites must refrain from utilizing certain advertising practices that could manipulate or mislead children. This includes restrictions on targeted advertising based on children’s personal information or browsing habits. The FTC aims to decrease the exposure of young users to potentially harmful content and minimize the risk of exploitation.

Greater Transparency for Parents

To shift the burden of protecting kids from parents to websites, the FTC emphasizes the need for enhanced transparency. Under the proposed rules, websites must provide clearer and more concise privacy policies tailored specifically for children. This would enable parents to make more informed decisions about their child’s online activities and restrict access to potentially dangerous content.

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Furthermore, websites would be expected to develop and implement age verification mechanisms to ensure that age-restricted content remains inaccessible to underage users. By placing these responsibilities firmly on website operators, the FTC seeks to empower parents in their quest to safeguard their children’s online experiences.

Industry Response and Implementation Challenges

While the proposed rules aim to prioritize children’s safety, they have faced mixed reactions from industry stakeholders. Some argue that these regulations could place excessive burdens on websites, especially smaller operators who may struggle with compliance costs and technical challenges. However, proponents of the rules assert that protecting children should be the highest priority, and the proposed regulations would pave the way for necessary changes in the digital landscape.

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Nonetheless, implementing these new rules will undoubtedly bring some challenges. Websites will need to invest in technologies and systems that facilitate secure data storage and age verification. Additionally, compliance with the guidelines may require adjustments in advertising strategies, potentially affecting revenue streams. Despite these obstacles, the FTC views these changes as integral to ensuring a safer online space for children.


As technology continues to advance and children spend more time online, it is crucial to establish strong safeguards to protect them from potential harm. The FTC’s proposed rules to shift the responsibility of protecting kids to websites place the onus on operators to prioritize privacy and safety. Stricter guidelines, greater transparency, and improved age verification mechanisms aim to create a safer online environment for the youngest internet users. By implementing these changes, parents can be better supported in their efforts to protect their children and foster a more secure digital landscape.

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